I don’t know what it is, but every time Schleich announces their new smurfs for the upcoming year I have a real desire to browse over past Schleich catalogues. There is something almost nostalgia about flicking through a paper catalogue and seeing smurfs from the olden days. Perhaps it’s the feel of it in my hands or the smell of the paper that you can’t get with an online catalogue.
Collecting catalogues are great to collect because they are colourful, informative and interesting. Every year I will drop into any toy shop that sells Schleich in search of their latest catalogue. Recently I was lucky enough to be given some Schleich catalogues from the 1990’s. These are especially precious to me so I have carefully stored them away, well out of reach of curious nieces and nephews.
In the early 1980’s Schleich produced mini catalogues that were sold with their Super Smurfs. Inside the box, along with the Super Smurf was a small checklist on one side and a picture of a smurf village on the other side. I have been lucky enough to find two in my time by complete accident.
National Benzole who had the rights to sell smurfs in the UK in the late 1970’s to early 1980’s also produced mini checklists that included a picture of the smurf along with it’s article number.
- 1996 Schleich catalogue written in German
To complement their catalogues over the years Bully, Schleich and Wallace Berrie have also produced posters to promote the smurfs. Some of the posters will just depict life in the smurf land and others will also include a checklist.
I have known some people who will actively collect Schleich catalogues written in different languages. Due to the popularity of the smurfs in Europe it is not uncommon to find their catalogue written in more than one language in the same catalogue.
The attraction of holding a catalogue displaying smurfs in my hands will never wain. For me online catalogues just don’t have the same level of excitement. What about you?
Keep on Smurfin
Kath B