If you’re looking for something that adds another dimension to your smurf collection, how about collecting promotional smurfs that were produced for a charity organisation.
In 2003, a new promotional smurf was produced by Schleich for Malteser Hilfsdienst (Maltese Aid Service) in Germany to celebrate their 50 year anniversary. The Malteser Hilfsdienst is an emergency service from Malta which has activities world wide. The promotional smurf was based on the regular First Aid Smurf, Ref#20054.
The Malteser Smurf is wearing red pants and a white shirt that displays the Malteser Hilfsdienst logo. The smurf is carries a silver case, which also displays the Malteser Hilfsdienst logo and the word Malteser written in black text. The logo is a red shield with white cross in the middle. The smurf has the markings under the case – Made in China Schleich S Germany Peyo (c) 78 CE. A blue paint dot is also found under the smurf’s foot.
In July 2003, Schleich produced one run of 5,000 pieces, the smallest run they would produce for a promo at that time. They were shipped to Maltese in August 2003, and distribution began in September 2003. 3000 of the 5000 smurfs were distributed throughout the 600 Maltese departments. The remaining 2000 were to be sold through a distributor or official Maltese model cars to raise funds for Malteser Hilfsdienst.
Following the huge success of the first Maltese promo smurf, Malteser Hilfsdienst released four more smurf figures the following year in 2004. This set included Techno smurf Ref# 20437, Nurse Smurfette Ref# 20139, First Aid German Red Cross and Die Johanniter Ref# 20054.
At it’s peak Schleich was producing a large variety of promotional smurfs. The number of promotional smurfs that have been produced since 2000 may have become less frequent but are still highly important especially if they are raising the profile of a charity organisation such as Malteser Hilfsdienst.
Keep on Smurfin
Kath B