Imagine how cool it would be to get Smurf themed reuseable lunchbox when you on board a flight. Brussels Airlines has just done that, by partnering up with the Smurfs to engage children on their flights and to ‘promote the best of Belgium’. Included with the cool lunchbox, there are colouring books, memory games and finger puppets.
As part of the campaign two new smurf characters have been created, Capatin Smurf and Cabin Crew Smurfette. As yet I have not seen any pictures of them, so the mind can only think what they may look like.
However this is not first time that airline smurf characters have been produced. Back in 1985 Stewardess (Ref# 20222) and Papa Pilot (Ref# 20223) were released in the USA as part of their Limited Editions series. When the announcement was first made, Stewardess and Papa Pilot were scheduled for release in August 1985. This was around the time that the demand for smurfs especially in the USA had dropped significantly.
Stewardess can be found wearing white shoes, dress and has two yellow wings on the hat while carrying a red tray with a brown glass with a blue straw. Stewardess was made by Schleich between the years 1985 to 1996.
Papa Pilot can be found with black shoes, brown pilot’s suit, yellow scarf, red helmet with brown and black glasses on helmet, while giving the thumbs up. Papa Pilot was made by Schleich between 1985 to 1998.
Both smurfs are one of only handful of smurfs that was made both in Hong Kong and Macau.
In 2001 Aircraft Pilot was produced by Schleich. It was part of the last ‘Golden 100’ smurfs that were released by Schleich. This was when between 1992 to 2001 Schleich would release 100 smurfs each year. The majority of the smurfs were old smurfs reproduced but also did include a small number of new smurfs. Aircraft Pilot was only made by Schleich until 2004.
I would like to wish Brussels Airlines all their best with their smurf campaign. What excellent way to promote Belgium as the majority people think smurfs were originally produced by BP as part of a marketing campaign.
Keep on Smurfin