Does anyone remember Smurfee Ice creams by Peters Ice Cream? Back in 1979 in Australia, the Smurfs and the Smurfee Ice cream exploded onto the scene.
In the late 1970s, early 1980’s Peters Ice Cream made all sorts of weird, wacky flavours of ice cream. Smurfee was promoted as a ‘double-barrelled delight’. Vanilla on one side and berry on the other side. You could break them into two, to share or enjoy it all by oneself. All, for just 18 cents.
So how did BP Australia convince Schleich to change the colours? Instead of red and white, the Ice Lolly in Australia was painted blue and white. One might say it was a promotional toy without any logo or branding. A simple small colour change to the ice lolly, not the toy. Very clever.
History of Ice Lolly #20053
However, BP Australia wasn’t the first company to use Ice Lolly Smurf to promote ice cream products. A German company called Scholler did this around 1978. With this version, the Ice Lolly Smurf carries a flag with a Scholler sticker on it. Sometimes on both sides of the white plastic flag. Schleich was always keen to use their Smurfs to promote well-known companies.
Nobody knows how many Schleich made. The toy is still easy to find today, forty years on. One only needs to check for a hole in his fist where the flag would have been. Or under the Smurf’s feet for the markings. When the markings started to include the year, the hole in the fist also disappeared.
Schleich sold Smurf from 1980 to 1986 and 1990 to 1997. The popularity of Smurf throughout the world also saw countless fakes, replicas and homemade versions. On the Blue Buddies forum, a collector claimed there were 163 variations of Ice Lolly. I have no doubt this could be true.
Keep on Smurfin