No one can doubt the power of advertising, especially when it features the smurfs. I recently came across this one from the New Idea magazine, 2nd October 1982.
Have a Heart for Kids is an international organisation, founded back in 1978 in Germany. One of it’s early campaigns was for more traffic lights, more zebra crossings, limited traffic zones and play zones. The number of children killed in traffic accidents has been greatly reduced since this campaign. Eversince the organization has continued to fight for children’s needs and requirements.
Have a Heart figurine
Have a Heart smurf is unique, as there are three different versions. Each one carries a sign with a heart emblem with a saying in English, German & French written in black text. It appears there is no difference to the actual figurine.
Have a Heart ! – English
Ein Herz Für Kinder – German (A heart for children)
De Tout Mon Coeur – French (Of all my heart)
This smurf can be hard to smurf to buy because of it’s likeness to Congratulations Smurf (#20067). The difference lies with how the hands have been made. The Heart smurf should have the inside of the hands more flat compared to the Congratulations smurf where they are more contoured and shaped. This is to do with how the heart shaped sign is slotted into the hands. Whereas Congratulations smurf is reaching out to another smurf to shake its hand.
The same figurine used for Heart smurf was also used for Traffic Crossing smurf (#20155). Heart smurf was made by Schleich between 1981 to 1986 and was never made in Hong Kong. I don’t think it was never sold in the USA by Wallace Berrie. But as you can see by the advertisement from 1982 there is a high chance it was sold in Australia.
Keep on Smurfin